Stop Building AI Models. Start Building AI Products - From Demo Applause to Production Value
Fabrizio Lazzaretti
Stop Building AI Models. Start Building AI Products - From Demo Applause to Production Value
Fabrizio Lazzaretti
95% of GenAI projects fail to deliver measurable business returns (MIT Media Lab, 2025). Not because the models don't work—they demo beautifully. They fail because we skip the fundamentals: clear requirements, stakeholder alignment, and product thinking. This talk challenges the "build a model first" mindset. We'll explore why requirements engineering and understanding business value are more critical for AI projects, not less. You'll learn practical techniques to identify real value and collaborate effectively with stakeholders—defining success before writing a single line of code. With this foundation, we examine when PoCs are actually needed and how to bridge the dangerous gap between PoC and MVP. But we don't stop there: What does a real product strategy look like? How do we move from one-off experiments to a systemic, transformational approach? This talk will help you think about getting value out of solutions—where AI is a powerful tool to achieve outcomes, not the business value itself.